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Return on Investment (ROI)
Leverage
Liquidity
Working Capital
Cash Flow
Industry Position (IP)
Growth Potential
Financial Stability
Ease of Entry into Market
Resource Utilization
Profit Potential
Competitive Position (CP)
Market Share
Product Quality
Customer Loyalty
Technological know-how
Control over Suppliers and Distributors
Stability Position (SP)
Rate of Inflation
Technological Changes
Price Elasticity of Demand
Competitive Pressure
Barriers to Entry into Market
Your firm’s X-axis
Your firm’s Y-axis
Competitor 1
Estimated FP
Estimated IP
Estimated CP
Estimated SP
Competitor 1’s X-axis
Competitor 1’s Y-axis
Competitor 2
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Click The Blue Buttons Below to Navigate Part 1 More Efficiently
Strengths
Weaknesses
Opportunities
Threats
IE Matrix
SPACE Matrix
Perceptual Maps
GRAND
Welcome to the Free Excel Student Template Version
Dear Student,
By using this Template, you hereby agree to the Copyright terms and conditions. This Template should save you considerable t
be more professional. Do not mistake this Template for doing all of the work. Your assignment is to analyze and present strate
still need to do the research and enter key internal and external information into the Template. The Template does not gather o
however assimilate information you enter in a professional way and does many calculations for you once that critical informati
David textbook for conceptual guidelines for developing all matrices and analyses included in this Template. Best of luck with
Instructions for Using the Template
Please read all Template instructions below carefully before you start each new section of this Template. Only type in the gree
textbook for conceptual guidelines for every matrix and analysis in this Template.
This Template is organized into three primary parts: Part I, Part II, and the respective data output pages for your respective ma
into Part I or Part II. Part I consists of data entry in developing matrices, where Part II consists of data entry for your financial i
statements, and projected financial statements. Blue buttons are provided for navigating within and to Part I, yellow buttons are
orange buttons are for navigating to the respective matrices and pink buttons are for navigating to your financial output tables.
of Part I and Part II may not be visible for Apple users but all other features should work without any problems.
Strengths and Weaknesses
Enter into the Template exactly 10 strengths and 10 weaknesses, no more and no less. Your factors should be detailed and actio
the strength: “Sales up nicely” is too vague and not actionable; “Sales were up 15% on women’s apparel in China during 2015”
thinking in terms of divisions when writing strengths and weaknesses. Note women’s apparel could be a division for Nike. All
equally; allow more coverage for divisions with more revenue and those most pertinent to your strategic plan.
Weights reveal how important a factor is to being successful in the industry. All weights are “industry-based.” A factor of 0.10
important than a factor of 0.02 for being successful in the industry. Do not be afraid to include factors with lower weights thou
list (10 strengths for example out of the 100s the firm likely has), justifies its importance, yet it still may be relatively a lot less
factors you include. Also, be mindful with respect to what industry your firm operates. A moderate priced casual hamburger r
with a moderate priced chicken restaurant than with McDonalds. Automatically considering McDonalds, Burger King, and W
they all sell hamburgers may not be appropriate. Here, casual moderated priced restaurants may serve better as the “industry.” A
make sure the sum of your weights equals 1.0 for your internal factors. Also, arrange your strengths with highly weighted facto
Weaknesses also with highly weighted factors listed first.
In contrast to weights that are industry-based, ratings are company-based and reveal how well your firm is performing. Use the
ratings in an IFE Matrix: If your strengths are being cut off, simply drag your cursor between the two row numbers on the left
1 = “major weaknesses”
2 = “minor weaknesses”
3 = “minor strength”
4 = “major strength”
View IFE Matrix
Strengths
Coca-Cola as world’s most valuable brand
Large product portfolio
Coke as the market leader of global softdrink industry
High market share
Differentiation
Large distribution networks
Availability of product facilities
Strong financial position
Huge investment in advertisement and marketing
Global presence and geographical expansion
Weaknesses
Less aggressive market standing
Dispute aboe wholesale prices
Bigger long-term debt
Bad image in India
Product recalls
Product offering being restricted to beverages
Low value of debt to asset ratio
Health issues
Negative publicity
Taste differentiation
View IFE Matrix
Total Weight (Must Equal 1.00)
Opportunities and Threats
Enter into this Template exactly 10 opportunities and 10 threats, no more no less. Your factors should be detailed and actionab
both opportunities and threats should be external in nature. Ask yourself “Does the firm have control over this factor?” If the an
opportunity or threat. For example, as a clothing retailer you may have an opportunity to “start selling clothes in China.” This i
1) the firm has internal control over doing business in China, and 2) the statement is a strategy. The underlying opportunity ma
more on athletic apparel in 2015.” Note how this opportunity is specific, actionable, divisional, and external (we cannot contro
athletic apparel). All divisions do not need to be treated equally, allow more coverage for divisions with more revenue and thos
Weights reveal how important a factor is to being successful in the industry. Read over the #2 tip under strengths and weaknes
for the external factors. After entering in the weights, check to make sure your sum of weights equals 1.0 for all 20 external fac
highest weight items first.
Ratings again are company-based and reflect how well the firm is addressing the particular factor. Use the coding scheme given
If your opportunities are being cut off, simply drag your cursor between the two row numbers on the left to widen the row.
1 = “company’s response to the external factor is poor”
2 = “company’s response to the external factor is average”
3 = “company’s response to the external factor is above average”
4 = “company’s response to the external factor is superior”
View EFE
Opportunities
Microsoft acquired GitHub, Inc. on October 25, 2018 in a $7.5 billion stock transactions
On December 22, 2017, the Tax Cuts and Jobs Act (“TCJA”) was enacted into law, which significantly changed
existing U.S. tax law and included numerous provisions that affect the business.
In December 2016, Microsoft completed an acquisition of LinkedIn Corporation, known as LinkedIn for $27.0
billion.
Also in 2016, Cloud computing industry was expected to generate total revenues of $89.3 billion representing a
compound annual growth rate of 34.2% between 2012 and 2016.
Microsoft partnered with Adobe in September 2016 to boost Azure’s customer base.
Office Consumer revenue increased $286 million or 7%, driven by Office 365 Consumer, due to recurring
subscription revenue and transactional strength in Japan
With a huge reserve of cash Microsoft could start acquiring new startups that would bring new technology, skills
and competences to the business
Further, it is estimated that the volume of connected devices is expected to be more than 29.5 billion in 2020
compared to 10.3 billion in 2014
Microsoft has a massive opportunity in many innovative areas like AI and game technology.
The company has a huge cash hoard meaning that they can grow normally or through acquisition
Threats
In 2018, there was an offset in part by a decrease in windows marketing expenses
Net recognized gains on investments decreased to 648 million primarily due to lower gains on sales of equity
investments in 2019
Nasdaq earned a higher cumulative total return of 112.28 in June 2015 than that of Microsoft corporation of
108.67
Competition is really intensive as Microsoft continues to compete with several companies like cisco sytems,
which is using its position in enterprise communication to grow its unified communication business.
Microsoft is more than ever on the pressure to introduce successful OS both in PC and mobile markets as such
competitors like Google and Apple have already established positions.
Customers shift from buying laptops and independent PCs to purchasing cell phones and tablets
Many new open source projects are coming to the market and some of them became quite successful, such as new
Linux Operating System and Open Source Office
The tech-world is changing as companies end up wounding themselves before competition does
The Windows PC operating system and its Office products are offered through Commercial Licensing and D&C
Licensing segments, which together account for 69.8% of the total revenues.
Microsoft has been toiled with especially in Asia where the pirated copies are more than the original products in
China and India.
View EFE Matrix
Total Weight (Must Equal 1.00)
Competitive Profile Matrix (CPM)
To perform the CPM, enter exactly 12 critical success factors, no more and no less. You may use some of the ones listed below
more pertinent to your company. For example, if your case is Delta Airlines, perhaps include on time arrival, extra fees, and fr
than the canned factors below. In a CPM, factors do not need to be overly specific, but they should be divisional in nature to th
firm, your factors should be about the firm’s soda business, Frito Lay business, bottling business, etc. rather than just general “a
division (business) are you referring to? Frito Lay’s advertising, soda marketing, etc. All divisions do not need to be treated equ
divisions with more revenue and those most pertinent to your strategic plan.
After entering in 12 critical success factors, enter in a weight for each factor; weights are industry-based. Be sure to check the
column, to make sure your sum weight is equal to 1.00. It is okay for some factors to receive a low weight and a factor or two t
After entering in your weights, type the name of your company and two other competitors in the corresponding boxes.
After entering in the weights and identifying your company and two rival firms, then enter in a Rating (company-based) in the
organization. DO NOT ASSIGN THE COMPANIES THE SAME RATING; TAKE A STAND; MAKE A CHOICE. In a CPM
below for ratings.
1 = “major weaknesses”
2 = “minor weaknesses”
3 = “minor strength”
4 = “major strength”
View CPM Matrix
Enter 12 Factors Below
Advertising Campaign
Diversified Products
Financial Position
Market Share
Brand Image
Customer Loyalty
Product Quality
Product Range
Distribution
Price Competition
Geographical Expansion
Employee Dedication
View CPM Matrix
Boston Consulting Group (BCG) Matrix
This Template allows for up to 5 divisions. If your company has more than 5 divisions, combine the divisions with
the least amount of revenue into division 5, and mention the adjustment to the class during your presentation, or
simply focus on the 5 divisions your 3-year plan centers around; check with your professor.
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