Please the attached case study.BSB-Sky AssignmentRead the case “British Satellite Broadcasting versus Sky Television.” Assume you are aconsultant to British Satellite Broadcasting in 1990 (ie: at the end of the case). Prepare awrite up advising your client what to do. The range of options might include: continue tofight Sky, exit, or seek a merger with Sky.Your recommendation will be based on the payoffs you think your client will make underthe different scenarios. When calculating the payoffs, make sure to detail anyassumptions you make with information from the case (no need for outside information).Feel free to put these assumptions into an appendix.Your recommendation will likely be based on both a quantitate analysis of payoffs aswell as qualitative descriptions of the advantages and disadvantages of British SatelliteBroadcasting compared to Sky Television.Note that the payoffs under the merger scenario will depend on your assumptions aboutthe ownership split of the merged entity. Make sure to explain and justify yourassumption on the split. Consider whether there are moves that either company has madeto better position themselves when bargaining over the split.The format should be Times New Roman 12 point font, 2 page single space or 4 pagedouble space. You can include an appendix with as many exhibits as you want (theappendix does not count towards the page limit).




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